Whether a company is a small, mid or large cap company, a strong
intellectual property portfolio will provide the company with the ability
to become a more effective competitor and enhance shareholder value.
A company moving into a new business must create an appropriate
intellectual property portfolio to protect the business assets which are
being created. A new concept
which results in numerous new products being created requires rigorous
protection.It is important that
the intellectual property portfolio protect not only the products which
are being sold but also products which are anticipated to be sold by a competitor.
Regular filings of patent applications, etc. are important to
maintain the protection of cutting edge products.
This is important not only from the standpoint of protecting a
market, but also from the standpoint of preventing a competitor from
patenting further improvements and gaining a foothold in a market.
If a company is not first to market, the patenting of improvement
products may provide leverage later in a litigation or in negotiations
with the company which was first in the marketplace.
Crosslicensing becomes an option and may be undertaken only in
the event that the company’s portfolio is worth licensing.
Note, however, that as a company becomes successful and
maintains an overwhelming share in a market, antitrust considerations
may place a damper on certain conduct within a market.